Yesterday, my good friend and makeup artist Jessica shared a link to the portpholio of a graphic designer.
The pictures in the portfolio were all on faces and beauty, and you could roll over them to see what they looked like before digital magic was performed.
Well I was kind of shocked when I saw the difference. Of course, I know Photoshop rules these days - hey, I use it myself at work. And I also enjoy looking at pretty editorial pictures even though I know they were digitally treated.
But Jessica had a point: if the eyeliner or blush are digitally corrected, then the makeup artist can hardly claim this look to be their work.
Using special effects and getting rid of flaws is one thing, but touching up the makeup is another. It reminded me of some experience I had a long time ago at a makeup counter. Back then Lancôme had just launched their famous Juicy Tubes. (Yes, I'm that old, let it go). I asked the SA for the pretty cherry color that the model was wearing on the promo picture.
"That color doesn't exist", she told me.
"But it's on the promo picture!" I protested.
"Well, she said, they mix different products for her makeup, and then touch up the pictures. So that exact color doesn't exist in the range".
As far as I am concerned, they can touch up flaws as much as they want, I don't care, I like to look at the pretty pictures.
But alterate the product the picture is selling is a big no-no. Don't touch up the lipstick color, or don't make the foundation look luminous when it's matte. (Oh and before someone reminds me I didn't touch this subject: don't add falsies to the model in mascara ads. They're so obvious that they're ridiculous on top of misleading).
Do not change the product. OK? OK.