March 15, 2012

Illamasqua Human Fundamentalism

Two fantastic things are happening these days: the beginning of Spring, and the launch of the new Illamasqua collection, called Human Fundamentalism.

Whereas previous collections always had a very dark side to them, this one is bright and colorful, everything I am longing for after months of gloomy weather. Vivid colors everywhere, right up to the tip of the nails.
The mix of cream and powder products on the face and eyes also contributes to create luminosity and contrast.

The collection celebrates individuality, freedom of self-expression, creative artistry, and not conforming to society's expectations of make-up and beauty. It also focuses on being able to see beauty in things that are not perfect.  In this video you'll see Illamasqua brand creators giving their insight on this collection.

But if you haven't seen it yet, the fantastic Brand Film already explained Human Fundamentalism and why it is so important for the brand. I never get tired of watching it.

The collection is available starting today on the Illamasqua website.
I'm quite tempted by the nail products myself (I actually already own a lot of the face products) - what will you be getting?

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